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Toyota Aygo - Distributor Launch Event

Brand Experience

The Challenge

The New Aygo is designed to be all about personalization. As such Toyota needed an experience to tell the story and excite the 3000 strong sale force and to help get them into the mind set of customisation and how to sell the most wide ranging product range ever created by Toyota.

The Response

The Experience held in Victoria Warehouse in Manchester over 8 days, creates the excitement and introduces the sales force to the most customisable car ever produced by toyota. From initial launch to hospitality to which sub training event to see, everything is gear geared towards explaining the “people don’t want a choice, they just want exactly what they want”. (joe Pine) AYGO is all about this, and the event is critical to changing how cars will be sold from now on.