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Johnnie Walker


The Challenge - Create the defining experiences for the House of Walker Brands and tell the individual stories to people.

The Response - Its about the perfect blend and telling the story of the skill and expertise that separates Johnnie Walker from other whiskies. For 2 Years I have lead the small team that designed & developed theBrand architecture for retail Environments for the Global Travel Market for the Johnnie Walker Brand. The intention has been to put a large gap between Johnnie Walker and its competitors and bring the story of Johnnie Walker alive in retail spaces around the globe.

Includes developing the Brand Architecture for the House of Walker , Blue Label , John Walker & Sons and the new Explorers Range.

Role: Principle Designer
Agency: Portland