Kiehl’s had no department store presence in the UK prior to 2005. Kiehl’s as a brand is the antithesis of typical skincare brands, the environment relies of the customer recognising the style of a site rather than being subjected to repetitive logos. Kiehl’s has neither specific 3d brand language nor specific interior guide to follow; rather it is a collection of elements that are brought together to reflect the brand. Whilst this allows creative freedom with concepts it also poses a much greater challenge to create a Kiehl’s brand environment. Every Kiehl’s environment around the world is different in both look and feel, incorporating localised elements to personalise Kiehl’s to the city & country it’s in.

Type..........................Retail Design

Year........................................2005

Location........................London UK

Client......................Kiehls / L'Oreal

 

Agency.......................................n/a

Role..........Lead Creative Designer

Value.....................................£175k

Logos used on this site remain the respective property of the their owners..but you didn't really need me to tell you that did you.

© Copyright 2014 Graham Butterworth

Site V2.0 Feb 2014

A GRAYWORKS Project