Sony Ericsson - MWC Press Launch of Xperia Range. February 2011

 

The challenge was to create an experience for the new Xperia range of smart phones from Sony Ericsson including the star product the playstation phone. The challenge was to demonstrate the superior SE technologies together in one stand show the Sony Ericsson family of products to over 64000 visitors in 3 Days. Visitors could effectively ‘walk’ round the technologies and experience to key aspects of them through interactive demonstrations.

Type...................Exhibition Design

Year..........................................2011

Location........................MWC Spain

 

Client.......................Sony Ericsson

Agency:....Jack Morton Worldwide

Role:.........Lead Creative Designer

Value......................................£0.3m

Logos used on this site remain the respective property of the their owners..but you didn't really need me to tell you that did you.

© Copyright 2014 Graham Butterworth

Site V2.0 Feb 2014

A GRAYWORKS Project