Insight - Geom Spirit Group launched Snowqueen Vodka in Bars & Clubs in the UK. Whilst the vodka was gaining a market share the next step was to make the premium vodka available to the public and thus started the process of creating  the  POS  for Snowqueen Vodka.

 

Snowqueen is different and demanded that its POS stand out and be different from all other brands not just in how it looked but also how it was made and how it worked.

 

The Thinking behind the stand was to create a pure form  in a single surface. The was to be no split lines and the unit was to be illuminated in the centre so that the bottles glowed. The stand had to be clean and unique. The stand used only one colour, white. And had to stand out. It also had to be service free.  The stand also had one last requirement, it had to be able to be shipped by Air which ensure it had to be light. Quite a challenge.

Type.......................Product Design

Year..........................................2007

Location................................Global

 

Client...........................SnowQueen

Agency.........................Pilot Design

Role..................................Designer

Value...........................................n/a

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