ABOUT

I am a LISTENER, BELIEVER, ARTIST, DIRECTOR, GEEK, CREATIVE, CURIOUS, COOK, SKETCHER, CARPENTER, INVENTOR, STORYTELLER, DREAMER, READER, DREAMER, PROGRAMMER, CREATOR, WRITER, PRINTER, GAMER, MAKER, BUILDER, TEAM PLAYER, THINKER, PHOTOGRAPHER, DOER, TELLER OF AMUSING ANECDOTES, FINE OMELETTE CHEF, GROWER, INVENTOR OF THE WORD SZCHUZZY, EDITOR, FILM MAKER, designer.

I'm lucky, I found the thing I loved to do early in life. Ever since I can remember I’ve wanted to be a designer, it’s a cool job. I started out professionally as an Industrial designer specialising in product design and continuously evolved to take in designing everything from small mass market products such as video sunglasses (Immortal) to very large multi category retail spaces such as Larnaca International Airport’s Retail Concourse...quite simply I love designing and have an endless list of things I want to design.

I believe in the philosophy of simplicity. In a world drowning in communication, choice and complexity, I believe that the most successful transformations utilize a philosophy of simplicity. However simple does not mean simplistic. I’m passionate about Transformation Design, I like to work with people of vision to transform companies, processes, people and organizations. I use the discipline and methodologies of design to do this, from Design Thinking to explore possibilities, to idea sprints to rapidly generate ideas, through to design process to instigate change. Quite simply I believe the rules are there to be rewritten. I thrive on change and the challenges it brings.

I’ve lived and worked in Europe &The Middle East and been fortunate to travel extensively in relation to my job.

Core areas of expertise: Brand Experience | Behaviour Design| Environments | Retail Spaces | Design Thinking | Story Telling | Managing multidiscipline design teams & Projects.

Contact: graham@grahambutterworth.com