“Quite simply, what were looking for, is something to be so cool, people just want to steal one”.....

 

When a client says those words...and they are rare things to hear...its a dream and a nightmare....The project was the development of an iconic ashtray for the Marlboro Brand to be used at the headquarters café in Geneva and high profile sponsored events. The object had to be constructed of quality materials to reflect the brand, and rather than be just a static piece had to feature a level of interaction. The design had to avoid being over branded, thus cheapening both itself and the Brand. The aim was to create an object that use colour and  form as a way of expressing the brand, Produced as a limited edition piece in kiln cast heat reactive glass and highly polished spun formed aluminium. The only brand marking on the design is that of the Marlboro ‘K’ which revealed itself when a lit cigarette was placed in the ashtray and the glass reacted to the heat. Several prototypes were made.....all were stolen..

Type.............Product Design

Year...............................2003

Location.....................London

 

Client:.................Philip Morris

Agency:.............................n/a

Role:........................Designer

Value.................................n/a

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