Type........................................Retail Design

Year.......................................................2005

Location....................................London UK

Client............................................Kiehls UK

 

Agency.....................................................n/a

Role.......................Lead Creative Designer

Value...................................................£575k

Solution // The project became an exercise in materials; it was decided to focus on the materials commonly found in and around the skate community. The flooring utilised asphalt and various sheets of ply timber, industrial steels and coatings were incorporated into the palette to be used. The fixtures were distressed & pre-aged to provide character and coated to meet the requirements of a high volume store.

The Challenge // High jinks were developing a new flagship store in the heart of Camden Town, although it was to be a new build, one of the few new stores in Camden Town, there was a desire for it not to seem too ‘new’ and  ‘corporate’ in its execution. The challenge was to create a new old store.

 

Insight // At the heart of the project was the desire to create a store that fitted in with the stores in Camden, with a bespoke look and finish that reflected Camden rich store design character.

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