Xbox 360 - Gamesfest 2011


After the launch of kinect, the focus for Xbox was to concentrate on the games titles, that incorporated the new technology.


The challenge was to create an experience for the new titles being launched on the Xbox platform. Creating a large space with multiple games stations that could handle the 100000 people expected to attend. Visitors could effectively onto the stand from all sides and see all the titles in action. Giant voiles suspended over the stand create zones for launch titles and zones for showcasing products and key technologies.


Type // Event Design

Year // 2011

Location // Birmingham


Client // Xbox

Agency // Envy Create

Role // Lead Creative

Value // n/a




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