Xbox 360 - Gamesfest 2011

 

After the launch of kinect, the focus for Xbox was to concentrate on the games titles, that incorporated the new technology.

 

The challenge was to create an experience for the new titles being launched on the Xbox platform. Creating a large space with multiple games stations that could handle the 100000 people expected to attend. Visitors could effectively onto the stand from all sides and see all the titles in action. Giant voiles suspended over the stand create zones for launch titles and zones for showcasing products and key technologies.

 

Type // Event Design

Year // 2011

Location // Birmingham

 

Client // Xbox

Agency // Envy Create

Role // Lead Creative

Value // n/a

 

 

 

Logos used on this site remain the respective property of the their owners..but you didn't really need me to tell you that did you.

© Copyright 2014 Graham Butterworth

Site V2.0 Feb 2014

A GRAYWORKS Project