The idea was to move the Smirnoff format away from reliance of traditional  branding and and create an iconic store. The first of its kind in Europe, the store project is the first Smirnoff Store in Europe. The strongly branded, eye-catching activation includes glossy ‘Smirnoff red’ floor and walls creating a visual impact with a suspended central light fitting, made up of over 200 Smirnoff bottles.  The activation engages with travellers in a number of ways, including video highlights of the global Smirnoff Night Life Exchange Programme, interactive touch screen and a series of brand demonstrations from brand ambassadors working in-store.

Type........................Retail Design

Year........................................2011

Location.................Tenerife Spain

 

Client..................................Diageo

Agency............Portland Associates

Role..........Lead Creative Designer

Value.........................................n/a

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Behind the Project

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